Digital Marketing Strategy

Your website feeds information to Google and other search engines, making it the foundation of your online presence and search visibility. Blue Corona's website design services lay a solid foundation to build your campaigns upon, meet Google's standards for page speed and experience, and convert more site visitors into leads. Every single brand has to have an online representation of the business. However, your digital footprint won't have any impact if you don't market it successfully. Every business would benefit from an ongoing, comprehensive digital marketing strategy and the support of an expert marketing team.

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This is one area where spending a little money can definitely improve your return on investment . Internet usage has more than doubled over the past decade, and this shift has massively affected how people purchase products and interact with businesses. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns.

Our Internet Marketing Services

It’s a simple way to let your audience know about flash sales, new products, or updates about their orders. If your customers have questions or need more information, it’s also a convenient way for them to connect to customer service. You can choose to send messages directly to a mobile phone by text or through messages on platforms like Facebook Messenger or WhatsApp. If your organization has a dedicated sales team, asking them for input can be one of the fastest ways to get a clear buyer persona while collecting data to develop your digital marketing strategy.

Digital Marketing Resume Guide: Your Chance To Win The Digital Marketing Manager Job

The digital marketer usually focuses on a different key performance indicator for each channel so they can properly measure the company's performance across each one. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand's digital channels. Email marketing is the oldest form of online marketing, and it’s still going strong.

If you know the demographics you want to target, using digital means can reach anyone, anywhere. Studies show that 75% of consumers trust a local business more if it has positive reviews, while 60% of consumers say that negative reviews make them not want to hire a business. Blue Corona's reputation management services help you generate more reviews and manage/respond to negative reviews on behalf of your company.

Clicks Marketing recently shared about using search engine proven keyword clusters. By looking at existing pages that are ranking in Google, you can basically reverse engineer what Google is expecting your content to have in respect of keyword phrases. This has now become one of the most vital aspect of combining SEO and Content Marketing for a successful campaign. To see real improvements in your digital marketing, you need to implement the entire cycle... You see, content marketing is a full-funnel tactic, meaning it should deliver valuable content at every stage of the Customer Value Journey. The key is a "conversion funnel," a multi-modality campaign that seamlessly and subtly leads a prospect to a desired action...